Author's Resume

Jim Bobowski

2042 Kings Ln 408.458.6218 jjbobowski@gmail.com

San Mateo, CA 94402

Marketing executive with experience building meaningful consumer brands and effective growth marketing teams for Fortune 500 companies and start-ups. Subscription model expertise.

Career Progression

Various Companies (October 2019 – Current)

Marketing Consultant (sample of clients)

• Trusted Law Corporation (2019 - current): Trusted Law Corporation is a friendly, accessible law firm that provides lasting estate planning solutions. I aided Trusted with their product position, growth strategy, identity, marketing materials, and customer experience.

• Dibbs.io (2022, 7 months): Dibbs uses blockchain technology to modernize the rare collectibles market. I provided thought leadership, built a campaign roadmap, and a marketing team assessment for the CEO and incoming CMO.

• Flipside Crypto (2021, 5 months): Flipside is a community of thousands of blockchain analysts who are committed to maturing data insights in the blockchain industry. I built a strategy and roadmap for growing awareness through influencer advertising.

• WallSpice (2019, 3 months): Assisted Wallspice with a growth channel assessment and constructed a preliminary marketing plan they needed to help entice investors.

GiveWell (December 2019 – August 2021)

VP of Marketing

• GiveWell is a nonprofit that helps donors find and give to the most effective charities, based on how far a dollar goes to save or improve human lives.

• Expanded influencer and endorsement channels by 8x and introduced an improved way to test new influencers before adding them to our peak season campaign. We also increased the number of cycles per show to increase voice during off-season periods and improve profitability.

• Improved the new donor funnel by 25% through testing and improved site organization.

• Introduced customer research and led a product position exercise to help GiveWell better communicate its service, become more relatable, and go after untapped donor pockets.

Texture (April 2015 - April 2018) - Sold to Apple Inc in April 2018.

Chief Marketing Officer

• Member of a four-person Executive Team. Responsible for Marketing at Texture including brand, growth, engagement, loyalty, and creative services. Built and managed a team of 18 to inform and execute our marketing plan and support corporate needs.

· Brand: led the product positioning and brand reconstruction of Texture. This included new positioning, identity, brand marketing, and creative execution. It allowed Texture’s advancement into bolder and more effective brand channels: including TV and Endorsed Audio.

• Growth: restarted growth at a shrinking subscription company through improved infrastructure, brand refinement, new channel testing, and optimization. Efforts yielded a +35% subscriber base while reducing acquisition costs by 50%.

• Engagement: Oversaw the creation and optimization of CRM and content engagement including email, push, and in-app messaging. These efforts led to higher retention and an NPS >60.

• Product: Partnered with the Product Team on the product roadmap and development of key projects including personalization, marketing stack integration, and article-level engagement.

Citrus Lane (Jan 2013 – Oct 2014) – Sold to Care.com in July 2014.

Head of Marketing (executive team member, reported to CEO)

• Series A funded subscription service targeting new moms, helping them discover relevant and curated items for their young child based on their age and preferences. Received ~$6 million in total funding led by GGV and Greylock in Nov 2012. Acquired by Care.com July 2014 for $50 million.

• Responsible for all Marketing at Citrus Lane including team management, brand positioning, member growth, revenue expansion, customer engagement, and community development.

• Expanded the Citrus Lane box-subscription brand position to one including e-commerce and social community. These led to higher engagement, increased revenues, and more positive brand moments.

• Optimized the subscription plan/price schedule to improve lifetime value. Diversified the Citrus Lane offers and tactics to provide marketing more control over growth.

Netflix (2006-2012)

Director of Global Online Partner Marketing (2009-2012)

Senior Manager of Online Partner Marketing (2006-2009)

• Managed the Global Online Partner Marketing Group. Responsible for Netflix’s growth via affiliates, alternative payment, corporate partnerships, social gaming, mobile, partner email, and direct and shared mail. Established italicized channels.

• Managed a $50-$80 million annual budget. Built five new channels. Grew acquisition by 400% while simultaneously reducing CPAs by 33% leading to exceptional ROI efficiency. Responsible for the global expansion of Online Partner Marketing into Canada, Latin America, and the United Kingdom.

• Designed performance-based optimization through rapid read scoring of performance and traffic data to enable more efficient distribution of marketing spend.

• Closed ~20 corporate marketing deals with top brands including Papa John’s, Intercontinental Hotel Group, Best Western Hotels, Best Buy, JetBlue, American Airlines, and United Airlines.

Capital One (1999-2004)

Business Manager

• Built and managed the Business Initiatives Group, a team tasked with leading cross-department and company projects. Resulting in $25MM NPV and $750MM loan growth. Major results included: a streamlined credit decision process, operations dashboard, and refinance cross-sales.

· Member of the 15-person team sent to lead Capital One’s first international expansion. Led the UK credit decision infrastructure project and served on the site staffing committee.

· Member of stealth team charged with testing new businesses at Capital One. Built two test companies in the gift reminder and travel service sectors.

Education

• MBA – The University of California, Berkeley

• BS, Accounting – University of Richmond

Life Outside of Work

• My wife, young son, dog, sport du jour, gardening, cooking, and creative projects